The image of the 37th Mostra Igualada places the senses at the heart of the stage experience

Mostra Igualada has today unveiled the image and poster for its 37th edition. A proposal created by the Igualada-based design studio Quartada that engages directly with the essence of the festival: the senses, perception, and theatre’s ability to connect with the world.

The poster takes as its starting point the figure of the three wise monkeys, a legend traditionally associated with silence and restraint, but which in this proposal is completely reinterpreted. Far from concealing the senses, the characters on the poster amplify them: eyes that multiply, ears that widen, and a large mouth that projects the voice. Three figures representing a shared collective spirit that sees, listens and speaks, just as theatre does and as the Mostra does.

The image thus becomes a statement of intent that addresses both performing arts professionals and audiences: to observe, to listen, to express oneself, and to experience the performing arts intensely. An invitation to activate the senses and to participate fully and consciously in what unfolds on stage.

A poster created with real elements

Beyond its visual concept, the poster stands out for its handcrafted creation process, aligned with the values of the Mostra. The masks featured were built by hand and later photographed, in a process that engages directly with the world of theatre and scenography.

“From the studio, we chose to work with physical, real elements. In a context marked by the proliferation of AI-generated images, this process reaffirms the value of making and of placing the body at the centre of the visual discourse, in harmony with the performances presented at the Mostra,” explain the creators of the image.

Quartada is a design and visual communication studio based in Igualada that this year celebrates ten years of activity. With a creative outlook and a strategic vision, the studio approaches each project through context and content, developing work for clients across a range of sectors.

Volunteer and host families campaign now open

Coinciding with the presentation of the image, Mostra Igualada is also launching its volunteer and host families recruitment campaign, which will run from February 4 to 28. Volunteering is a key part of the Fair, making its development possible and offering a gateway to experiencing the Mostra from the inside. Individuals and families interested in taking part can register via the form available on the website of Mostra Igualada.

Professional accreditations

On Monday, February 16, the professional accreditation period will open and will run until April 8. Accreditations will include an Early Bird option, available until March 6, offering special advantages for professionals who register in advance.

In the professional section of the Mostra website you will find detailed instructions on how to obtain accreditation, as well as the benefits of registering for the fair, including invitations and ticket discounts, access to exclusive professional spaces, inclusion of the organisation’s details in the professionals directory, and priority in accommodation booking.